About Us
About Bloody Tackle
Bloody Tackle is a fishing equipment brand built for anglers who fish often, fish hard, and expect their gear to hold when it matters most. We design rods, reels, lures and terminal tackle around one standard: performance you can trust on the water, not just on the shelf.
Introduction
Who we are
Bloody Tackle is a fishing equipment brand built for anglers who fish often, fish hard, and expect their gear to hold when it matters most. We design rods, reels, lures and terminal tackle around one standard: performance you can trust on the water, not just on the shelf.
Brand Story
How it started
Bloody Tackle started on the water, not in a boardroom. Too many broken guides, seized drags and hooks that opened at the worst possible moment pushed us to start specifying our own components and testing them season after season. What began as gear built for a small circle of serious anglers has grown into a complete tackle programme — rods, reels, lures, hooks, lines, apparel and accessories — all developed around the same question: will it hold when the fish of the season finally takes?
Mission
What we are working toward
To give serious anglers a complete, coherent tackle setup they can rely on — where every component earns its place through performance, not a line on a spec sheet.
Values
What guides the work
The principles behind every product decision we make.
Craft
Every component, finish and tolerance is chosen deliberately, and checked batch by batch before it ships.
Precision
Actions, weights and geometry are tuned for specific techniques, not broad averages.
Purpose
Every product in the range answers a real fishing situation — there is no filler in the catalog.
Respect
Fish-friendly handling, gear built to last, and honest information about what every product actually does.
Philosophy
Fishing and product philosophy
Every product follows the same cycle: define the fishing situation, build the prototype, fish it until something fails, then fix that exact weakness. Nothing reaches the catalog because it was easy to produce — it earns its place because it survived real conditions and made a measurable difference on the water.
Explore the range
Browse the full tackle programme, or get in touch about dealer and distribution enquiries.